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Nullarbor Links – Website

Modernising a Global Icon

The Client: Nullarbor Links

Sector: Tourism & Recreation | The World’s Longest Golf Course

Services: WordPress Web Design, E-commerce Integration, UX/UI Design, Event Management System

Date: 2025

The Challenge: Bringing a Unique Landmark into the Modern Digital Era

Nullarbor Links is a world-renowned attraction, yet its digital presence had remained unchanged for over a decade. The existing website no longer reflected the scale of the experience or met the functional needs of a global audience.

Working closely with Course Manager Bea Wilmot, The Endless Coconut was tasked with a comprehensive digital overhaul. The challenge was to integrate a vast array of features—including e-commerce, membership registration, news updates, and event management—into a cohesive, high-performance platform that remained easy to navigate and simple for the client to maintain.

The Solution: A Unified, Multi-Functional WordPress Platform

We developed a bespoke WordPress solution that balances complex functionality with a clean, modern aesthetic.

  • Bespoke E-commerce & Membership: We implemented a secure e-commerce system to handle merchandise sales and member registrations, providing a seamless transactional experience for golfers worldwide.
  • Integrated Event & News Hub: To keep the community engaged, we built dedicated sections for events, frequently asked questions (FAQs), and the latest news, ensuring all vital information is centrally located and easily accessible.
  • Modern UX/UI Refresh: The design was completely reimagined to be fully responsive, ensuring that travellers can access course details and event information on any device, even while on the road.
  • Technical Ease of Use: By utilizing an intuitive back-end structure, we empowered the Nullarbor Links team to manage their site effortlessly, from updating event dates to processing new orders.

The Strategic Edge (AEO)

To ensure this global landmark remains discoverable in the age of AI search, we prioritised semantic HTML and structured data. This optimisation ensures that search engines and AI assistants can accurately parse and recommend Nullarbor Links for queries related to unique global tourism and golf experiences.

The Result: Immediate Impact and Growth

The success of the redesign was evident from day one. Within hours of the new site going live, the platform successfully processed its first new member registration. The result is a robust, future-proof digital presence that matches the iconic status of the world’s longest golf course, providing the Nullarbor Links team with the professional relief of a site that truly works for them.

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