House of Zhivago | Refresh for Luxe Fashion

Client: House of Zhivago

Agency: Circle BC

Sector: Luxury Fashion | Bridal & Evening Wear

Services: UX/UI Design, Figma Prototyping, Website Refresh

Date: 2025

The Challenge: Elevating the Digital “Catwalk”

House of Zhivago is a world-renowned fashion house known for its bold, sophisticated, and high-vibrational designs. Their digital presence needed to act as more than just an e-commerce store—it needed to be a virtual extension of their runway.

The primary challenge was to refresh the user interface (UI) to better showcase their signature sequins, metallics, and bridal collections. The site required a “high-fashion” layout that felt expansive and editorial, while technically improving the user journey (UX) for a global audience accustomed to luxury standards.

The Solution: A Sensory-First Figma Transformation

The Endless Coconut utilised Figma to architect a modern, high-fidelity refresh that prioritises visual impact and seamless navigation.

• Editorial UI Design in Figma: We designed a clean, high-contrast interface that allows the intricate details of the ZHIVAGO garments to be the focal point. By using a minimalist grid and sophisticated typography, we brought an “editorial magazine” feel to the e-commerce experience.
• Optimised UX for Global Retail: We streamlined the navigation to cater to their diverse collections—from New Arrivals and Best Sellers to the new Signature Bridal range. The goal was to reduce friction, allowing customers to move from “Digital Discovery” to “Checkout” with ease.
• Responsive Prototyping: Using Figma’s advanced prototyping tools, we mapped out the mobile experience to ensure that the “Luxe” feel was maintained on every device. This ensured that whether a customer is browsing on a smartphone or a desktop, the brand’s premium atmosphere is never compromised.
• Art Directing the Digital Experience: We structured the layout to better integrate video content and “Shop Insta” feeds, creating a dynamic, living digital world that reflects the brand’s strong social media presence and celebrity following.

The Strategy: Designing for High-Vibrational Luxury

In luxury fashion, the “vibe” is everything. By refreshing the House of Zhivago site, we ensured that the digital architecture matches the technical mastery of their garments. This project highlights The Endless Coconut’s ability to take complex, multi-category fashion brands and deliver a polished, high-performance UI that commands respect in the global luxury market.

The Result: A Polished Digital World

The final Figma refresh has provided House of Zhivago with a modern, scalable foundation for their global operations. The updated design has unified their brand voice across their bridal, signature, and luxe collections, offering a seamless and sophisticated “World of Z” experience for their VIP community.