Since the start of the pandemic, more and more businesses have come to recognise the value of having a strong digital presence. However, unless you happen to have digital marketing chops, odds are you don’t necessarily know what to do with your freshly made website, social media, and other online tools. Fortunately, The Endless Coconut has the marketing and branding expertise you need to make the most of digital things.
We’ve come up with this article in hopes that we can inspire you to get everything you can out of your online efforts. Here’s a look at some of the best techniques you can use to connect with your audience digitally:
Hire a Pro
We completely understand why many business owners decide to take a DIY approach to digital marketing. After all, things can seem, from the outside, like they’re going to be fairly intuitive. Most of us have social media — we’ve all used Facebook at some point; surely creating your business’s presence in these spaces will be simple enough. However, marketing professionals can make sure your business is doing more than just existing online.
In order to make sure you’re getting a real return on investment from your marketing expert, however, it’s important to make sure you’re properly tracking time and comparing it to what kind of audience boost you get as a result. The right payroll software can be absolutely invaluable for this since you can keep track of the time your workers spend on marketing, the rate at which you pay them, and their tax information all in one place. You can then compare your marketing expenses to your bottom line so you can see that it’s truly making a difference.
Learn How to Measure Success
In digital marketing, there are many ways to measure success. The ultimate measure of success is the bottom line, discussed above. However, marketing takes time to hit the bottom line, and there will be many signs that marketing is working that you can measure before it starts to boost your profits.
For example, you can track your website’s search engine rank. This refers to the likelihood that your website will show up when a user types in a search term relevant to your product or services. Since there are so many websites out there — and so many major businesses in any given field — boosting this rank can make or break whether or not your audience finds you when they search online. There are many techniques you can use to boost your search engine rank, such as creating a useful, keyword-driven blog to host on your website.
Measures of digital success will always come down to the specific site or service you’re using. Website success and social media success, for example, will look very different. This is another way in which having a pro on your side can help — they can point you toward the best indicators you can use to see that your efforts are paying off.
Protect Yourself
Finally, any business that expands its presence online must also be prepared to protect itself from cybercrime. Small businesses are common targets for hackers and scams since they often don’t have sufficient protection or the safest online practices. Consider hiring a cybersecurity expert to make sure your site is fully secure.
You should also consider having your expert talk to you and any employees about safe online practices. For example, any passwords you use to access your website or social media should be unique — that way, if one site is compromised, the others are still secure. You should also learn how to recognise suspicious links and false login pages in order to avoid some of the most preventable — and, unfortunately, common — types of scams.
Expanding your online presence is a smart move. However, you need to make sure you follow up with quality content in order to really boost your brand. We hope this article inspires you to build a digital marketing strategy that works for you!
Looking for an ally on your digital marketing journey? Contact The Endless Coconut to get started today!
Photo Credit: Pexels
Article by Lance Cody-Valdez
