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Goldfield & Banks | Luxury Narrative & Global Brand Continuity

Sephora Digital Animation Package_1-1 Christmas
Production Management
print-packaging
POS Marketing Materials
Goldfield and Banks
Goldfield and Banks
Brand Collateral
Bespoke Packaging

The Client: Goldfield & Banks

Sector: Luxury Fragrance & Botanical Skincare

Services: Brand Identity, Packaging Design, POS Graphics, Website Refresh, Art Direction

Date: 2023–2025

The Challenge: Maintaining Excellence for a Global Luxury Icon

Goldfield & Banks is a pioneer in the luxury fragrance industry, known for blending exotic Australian botanicals with French expertise. Operating at this level requires a relentless commitment to brand consistency across every single touchpoint—from a global advertising poster in Paris to the tactile experience of a perfume blotter in Sydney.

The challenge was to act as a seamless extension of the brand’s creative team. Working closely with founder Dimitri Weber, The Endless Coconut was tasked with maintaining and evolving the brand’s visual narrative, ensuring that every piece of print and digital collateral upheld the brand’s “ultra-premium” positioning.

The Solution: A Comprehensive 360-Degree Design Partnership

Over a dedicated period, The Endless Coconut provided senior-level creative support, managing a vast array of complex design requirements with technical precision and artistic flair.

  • Multi-Sensory Print & Packaging: We developed high-end packaging solutions, smelling strips, and brochures that reflect the botanical luxury of the products. Every material choice and layout was designed to enhance the physical “unboxing” and discovery experience.
  • Global POS & Environmental Graphics: We designed large-scale window displays and point-of-sale (POS) graphics for premium retailers. This required an expert understanding of spatial design and large-format production.
  • Digital Evolution & Website Refresh: To ensure the brand’s digital presence matched its physical prestige, we executed a strategic website refresh and designed high-impact digital advertising banners to drive global engagement.
  • Rigorous Brand Stewardship: We refined and managed the brand guidelines, ensuring that as Goldfield & Banks scaled globally, the visual identity remained untouchable and cohesive.

The Result: Seamless Continuity and Artistic Growth

The partnership resulted in a strengthened visual identity that resonates across all international markets. By taking over the senior graphic design responsibilities, The Endless Coconut provided the founder with the “ease and relief” needed to focus on global expansion and fragrance innovation. The project stands as a benchmark for how we provide comprehensive, agency-level results with a dedicated, boutique approach.

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